Job Description

Director of E-Commerce & Digital Strategy

AtEF Ultimate Break , we’re about way more than collecting passport stamps. Our guided tours empower young adults aged18–35to explore a world outside their comfort zones. And the result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures—and help bring the world a little bit closer.

WARNING: Working at Ultimate Break may inspire your own desire to see the world (good news is—we’ll help with that!).

About the Role:

We’re looking for a Director of E-commerce and Digital Strategy to define and execute the vision, strategy, and operational plans for our eCommerce and paid media functions . This role is central to shaping a best-in-class, direct-to-consumer (B2C) digital experience tailored to our core Gen Z audience —both are essential requirements for success in this role.

This is a hands-on, in-person position based in our Boston office , where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate.

You’ll be a strategic thinker, data-driven decision-maker, and collaborative leader—equally comfortable zooming out to set vision and rolling up your sleeves to execute. You'll guide how we attract, convert, and retain customers while delivering experiences that resonate with today’s young travelers.

You Will...

• Define and lead our eCommerce vision and digital strategy tailored to Gen Z and Gen A preferences and behaviors
• Own all aspects of our strategic eCommerce plan to drive revenue, improve customer experience, and increase market share
• Deliver a superior online journey by integrating marketing, product, and tech perspectives
• Oversee site navigation, content (in collaboration with Marketing), promotions, and the checkout funnel
• Optimize the customer lifecycle through personalization, merchandising, and strategies to increase lifetime value

Paid Media & Acquisition

• Develop and implement multi-channel paid media strategies focused on Gen Z and Gen A customers
• Manage and optimize omni-channel campaigns across paid search, display, social media, and emerging platforms
• Continuously identify optimization opportunities using performance data and market trends
• Collaborate with Marketing and Sales to ensure campaign alignment with brand messaging and business goals

Reporting & Testing

• Track and report on KPIs such as traffic, conversion, AOV, and LTV to evaluate performance and identify improvements
• Define and execute testing strategies for customer-facing platforms to enhance the shopping and booking experience
• Partner with Analytics and Product to improve event tracking and uncover segmentation opportunities
• Write business cases with clear objectives, scopes, timelines, and ROI for digital initiatives
• Stay ahead of competitors and digital trends to identify opportunities for growth

Leadership

• Lead and mentor a team of eCommerce and paid media professionals, fostering a culture of innovation and continuous improvement
• Set and track team goals and KPIs aligned with company OKRs
• Drive collaboration across Product, Marketing, Analytics, Tech, Sales, Operations, and Customer Experience
• Inform UX/UI improvements using traffic data, search behavior, and customer feedback
• Champion best practices across the eCommerce and paid media functions

You Have...

• 10+ years of hands-on experience in direct-to-consumer (B2C) eCommerce, digital marketing, or paid media
• Proven track record of successfully engaging and converting Gen Z customers through digital strategies
• Strong knowledge of acquisition channels including paid search, display, social, SEO, and CRM/email
• Experience with CMS platforms, personalization tools, and marketing technology stacks
• Analytical mindset with proficiency in Google Analytics, Tableau, or similar tools
• Ability to turn complex data into clear, actionable insights and communicate effectively across teams
• A self-starting, proactive approach with a track record of executing strategy and delivering results
• Strong project management and prioritization skills in a fast-paced environment

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

Want to learn more about life at EF? Follow us on social.

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